01
CASE STUDY
Lime
How Lime, an Affordable Mobility Company, Expanded to Hundreds of Cities and Dozens of Countries in Less than a Year
How Fountain’s On-Demand Ecosystem Unlocks Untapped Economic Opportunities

Founded in San Mateo, California—the heart of Silicon Valley—Lime runs bicycle and scooter sharing networks in cities around the world. In just two years in business, the company has established category leadership in smart mobility, using Internet of Things (IoT) technology to reimagine how communities provide access to public transit.

“Detroit is a great example of this,” says Faraaz Naqvi, Juicer Conversion Manager at Lime. “We launched there as a result of identifying very little transportation and limited development.

“After just a few months of launching, you now see our scooters being used and Detroit is now moving. It’s easy for someone like Lime with our scooters, to go into Detroit with no docks and no real infrastructure besides the app and the scooters and our operations team. You see this not just with Lime but other electric scooter providers. It’s really rewarding to be in this industry and making this impact in cities.”

Results at a Glance

Within the first six months of using Fountain, Lime scaled its operations to 100+ markets across four continents. They’ve also increased the number of hires by 98%.

ABOUT LIME
Lime is an American transportation rental company that runs bicycle and scooter sharing systems in various cities. The systems use dockless vehicles and a mobile app to unlock vehicles.
the challenge
Lime needed a technology partner to help scale their business and hire top talent across 100+ markets and 4 continents in 6 months.
the solution
  • Enterprise software that enables customized workflows and as many funnels as needed
  • An automatic candidate engagement experience, powered by SMS
  • Active candidate prompting to increase applicant completion rates
results
  • Decreased time to hire
  • Rapid expansion into global markets
  • High quality, passionate hires who make the business stronger
Customer Story

How Lime, an Affordable Mobility Company, Expanded to Hundreds of Cities and Dozens of Countries in Less than a Year

How Fountain’s On-Demand Ecosystem Unlocks Untapped Economic Opportunities
233k
This is some text inside of a div block.
233k
This is some text inside of a div block.
233k
This is some text inside of a div block.
“From day one, Fountain has understood the challenges we face in this arena and has provided us with a viable solution that did not previously exist. We’re excited to see how they continue to grow and change the on-demand landscape."
Faraaz Naqvi
Juicer Conversion Manager
MOst USED FEATURES
Background Checks
Lime uses integrated Fountain vendors like Checkr and Onfido to run all background checks.
SMS Messages
Lime sends every qualified candidate automatic SMS messages as soon as they apply and throughout the hiring process.

Mobility Unlocks Untapped Economic Opportunity


Founded in San Mateo, California—the heart of Silicon Valley—Lime runs bicycle and scooter sharing networks in cities around the world. In just two years in business, the company has established category leadership in smart mobility, using Internet of Things (IoT) technology to reimagine how communities provide access to public transit.

Since launching and expanding its transportation infrastructure in San Francisco, in 2017, Lime recognized a need to create more gig roles. This led to the creation of their largest subset of hourly workers, affectionately called “Juicers”. These are the individuals who use the Lime app to locate electric scooters in need of charging, collect them, and then charge them at the end of the day.

Lime’s gig workforce is the backbone of its business—and a growing force for creating economic opportunities, worldwide.


The Challenge

Lime needed a technology partner to help scale their business and hire talent across 100+ markets and four continents in 6 months.

Lime’s challenge was figuring out how to create a system that allows them to hire tens of thousands of qualified gig workers, around the world, in hundreds of cities, while preserving the integrity and quality of their core business model.

Before Fountain, Lime was doing all their sourcing and recruiting manually, through email and Craigslist. Their recruiting process was initially slow because gig jobseekers are typically looking at multiple opportunities, only interested in companies they find intriguing, and hopping around different job board sites. This resulted in candidates not completing or finishing the application process, thus creating a major bottleneck for Lime.

Lime's pain point were two-fold: they were not able to:

1) Seamlessly recruit and engage candidates quickly by updating from a manual to automated process

2) Scale quickly and expand to new markets

The Solution and Results

Lime partnered with Fountain to streamline their recruiting process and therefore scale and grow into 100+ new markets and four continents

In March of 2018, Lime transitioned from a manual process to a streamlined one. Lime was then off and running - hiring Juicers at a high-volume pace with the goal to expand into hundreds of cities around the world, at an aggressive pace. Part of their new, streamlined process was that recruiting and onboarding was now completely automated. Whereas before, candidate application-completion was a major bottleneck, Fountain now allowed Lime to send out SMS messages that remind and prompt candidates to complete each step of the application process.

“During the application process, we are able to send regular reminders and reduce time to market,” says Faraaz Naqvi, Juicer Conversion Manager at Lime. “We are able to do things like clone existing job descriptions when we enter new markets. This ability to customize is what enables us to scale quickly.”

The other game changer for Lime was having the ability to create hiring funnels quickly for every new market in which they open. “For us the scalability factor has been the most important,” explains Faraaz, “particularly on the the engineering side. Because we are opening in new markets every week all over the world, this means there’s work that engineering has to do each time. If, however, engineering had to make every funnel for us, it would be tedious and slow. But we have a nice frontend UX/UI of all the funnels and it looks nice. We can easily just go in and add a job opening, clone a workflow, send an engineer a region ID and the region map and it will take maybe an hour to be done and have a new market launched. And then on top of all this, sourcing is already integrated!”

With Fountain, Lime revamped and established a process, standardize across regions and make updates at scale.  At any given time, Fountain helps Lime manage a pipeline of tens of thousands of applicants and view the data from all these pipelines with built-in analytics.


“From day one, Fountain has understood the challenges we face in this arena and has provided us with a viable solution that did not previously exist. We’re excited to see how they continue to grow and change the on-demand landscape,” says Faraaz. “We look at metrics like user acquisition and number of trips. We also like to look at how many jobs we created from the gig economy side.”

Results at-a-glance: within the first six months of using Fountain, Lime:

  • Scaled its operations to 100+ markets
  • Scaled across four continents
  • Increased their number of hires by 98%

Using Fountain to meet Company Mission goals

Mobility Unlocks Untapped Economic Opportunity

In cities like Detroit and regions around the world, the Lime team has identified mobility as the key element of infrastructure to create jobs and encourage small business ownership. Lime’s network of electric bikes, scooters, and regular bikes give people predictability over their financial futures.

“Detroit is a great example of this,” says Faraaz.. “We launched there as a result of identifying very little transportation and limited development.

“After just a few months of launching, you now see our scooters being used and Detroit is now moving. It’s easy for someone like Lime with our scooters, to go into Detroit with no docks and no real infrastructure besides the app and the scooters and our operations team. You see this not just with Lime but other electric scooter providers. It’s really rewarding to be in this industry and making this impact in cities.”

Beyond Gigs—Fountain + Lime Build Sustainable Economies

Leading economic development experts, including the World Economic Forum, say that the world is going through a Fourth Industrial Revolution. According to organizations like the United Nations, environmental sustainability is at the center of it all. Aligned with this mission, Fountain and Lime are working together to measure the environmental impact of this new transportation infrastructure.

“In addition to helping people in cities move around, we are looking to lower carbon emissions,” says Faraaz.  We’re solving this ‘first mile, last mile’ problem. If you look at other ridesharing companies, more than 30% of their trips are less than 2 miles. So we have a great segment of the industry we can take on with clean, electric energy.”

“In Los Angeles, one of the most heavily congested cities in the United States, people can now move without a car. There are good metro stations but they can be far away. Now, people can take a scooter or a bike to a metro station. It meets a demand that no one ever thought they needed.”

Lime and Fountain are reinventing how economies in cities move.

The benefits of partnering with Fountain

“So it’s the scalability of not just being able to process tens of thousands of people but for us, when we’re launching, so fast and at a hyper-growth stage, our bottleneck should never be something like making a funnel. If engineering has to take a week to make a funnel for each city we open in, that would effectively hurt our entire bottom line. This is why Fountain is so huge for us.”

What Lime loves the most about Fountain

Funnels these are created for each market and job opening and consist of a set of stages (i.e. scheduling, background checks, document signing, etc). “Effectively,” Faraaz explains, “the creation of funnels is so important because that can take so much time. Since we have 150 funnels now, if I have to make a change, I can’t go through each one individually to change. Thankfully, Fountain is able to help us make these updates at scale.”

Rule stages these are powerful filters that the user can apply to the funnels. They can create rules as needed at anytime from their Fountain dashboard.  

Document uploading

Fountain’s built-in Integrations "The integrations Fountain has are awesome! For example, we’re integrated with Zapier and we actually use that integration quite a lot. This helps automate a lot of our text messages that we send. If we ever start doing more things like background checks, we know it would already be integrated and seamless."

Fountain listens to user feedback A lot of the settings and the new features that keep on coming out with each release are all from user feedback which is pretty awesome.

SMS text reminders these are the automated messages sent out to candidates throughout the application process. Lime users can either create their own personalized messages or choose from message templates built into the Fountain software.

Intuitive software While Fountain offers training and support, the software itself is built with the user in mind. Every action should be intuitive and requires no customer support - the user has complete control. “Being able to train other people on our team on how to use the software has been pretty easy which is also a big time-saver and super convenient - it’s an intuitive software,” says Faraaz . “A new team member started and after figuring out the basics, she sounds like she’s an expert already. She built out all these rule stages in her funnels and built out these really smart filtering systems.”

Try hiring with Fountain today

Join the best of businesses using Fountain to expand their workforce
Start Now
© 2018 Onboard IQ / All rights reserved