The job market is becoming increasingly competitive, especially with the low unemployment rate. Most job vacancies are competing with thousands of others to secure the most qualified candidates. More than ever, recruiting requires creativity and persistence. You need to have the right strategies to source and recruit people who will add real value to your business.
A recruiting strategy, also known as a recruiting plan or recruiting strategy plan is a formal document of the actions you would take to source, recruit and hire the best candidates to fill your open positions. Ideally, you will create a strategy for the different points in the hiring stages so that hiring managers have a good indication of how to recruit.
Here are some of the stages in the recruitment process:
To create the most effective recruiting strategy, ask yourself some questions so you have the best starting point.
Some of these questions include:
Here are some effective recruitment techniques:
Some positions are more difficult to fill than others; for example, those in senior or leadership roles.
Here are some recruiting strategies to include in your plan for hard-to-fill positions:
This is an ideal way of tapping into the growing number of contingent workers. If the contract worker does a good job, you can convert the person into a full-time, permanent employee. Going this route has its perks as you can source qualified contractors quicker than permanent employees and while the person is a contractor, he or she will work for every single paid hour, and you don’t have to cover employee benefits like health insurance.
If you plan to use this strategy for your hard-to-fill positions, make sure you state that the position is a contract with the possibility of becoming permanent. Not all contractors want to be employees, so ensure that the person has an interest in becoming a permanent employee before you hire them on a contract.
You can join some specialist networks to source candidates in high demand. For example, you can join medical professional networks to source applicants working in this field, since they are uncommon on general job boards.
When creating a recruitment strategy plan, have the right tools to implement your strategy effectively. Fountain is the hub for all your modern hiring needs. You can hire your workforce easily, using our mobile-first software that provides a single place for sourcing, screening and onboarding candidates.
Whether you’re hiring for one or multiple locations (for example, a franchise), you can manage all your candidates in one convenient dashboard. You also have the ability to keep track of how your strategy is working since you’re provided with workflows and stages for every job posted.
Here are some techniques to include in your employee recruitment strategy to source the best candidates:
Candidates expect your hiring process to be smooth and easy. They have adopted the Amazon Prime mindset, where they spend the least amount of time to get the maximum results. Therefore, every part of your recruiting process should be geared towards making the best impression and providing a seamless candidate experience.
To achieve this, you should:
Communicate with them at different stages to ensure that they’re up to date on what’s happening. This is even if the candidates haven’t secured the job. Just because they’re unsuitable they should still receive communication to let them know they were unsuccessful this time.
Every communication that goes out to candidates should reflect your brand. Keep your brand identity, tone of voice and a high level of courtesy, whether the candidates are invited to the next stage or not.
Fountain helps provide the best candidate experience with its mobile-first platform. For example, interview scheduling. It’s straightforward and easy with just one click. Candidates can trigger timeslots based on the availability of the hiring manager.
Plus, candidates can quickly complete the hiring process with electronic document signing and uploads. As for messaging, you can communicate seamlessly with different candidates through SMS-driven communications.
Candidates can also make use of video recorded interviews straight from their mobile device.
This ties in with improving the candidate experience. Reducing the time to hire is a key part of an employee recruitment strategy. If you take too long to make contact or move your candidates through the recruitment pipeline, your competitors will be there to snap them up.
Don’t lose out on the best candidates because of a slow time to hire. If you show that you value your candidates’ time, they’re more likely to believe that you will value their time as employees. The tool you select to underpin your recruitment strategy should significantly reduce the time to hire.
To drive home the point of how slow-to-hire metrics affect your business, here are some ways your company can suffer:
Because there are different processes in the recruiting strategy, it can be difficult to decide what’s causing the bottleneck. For example, it could be one or more of the following factors:
While the cause can be difficult to identify, it’s imperative to identify the bottlenecks for better time to hire metrics. Fountain’s analytics dashboard helps you make smart decisions by providing clear insight into your recruiting strategy. You can get high level metrics on how your funnel is performing.
Additionally, you can get more detailed analyses on:
You need to attract the right candidate with good, solid job descriptions. Without an eye-catching job description, you won’t be able to engage the best candidates.
Some tips for writing the perfect job descriptions are as follows:
At Fountain, we’ve taken the hard work out of writing job descriptions. We’ve done it all for you. We have compiled a list of common job descriptions that you can simply plug and play for your open vacancies. Either use them as they are or tweak them to suit your company needs.
No serious employee recruitment strategy would be complete without the use of social media. This is now a must-have tool for sourcing candidates. Using it will enable you to utilize connections and sharing, even if the person who sees your job posting isn’t interested or a good fit, they may know someone who is and share it.
Social media shouldn’t just be used for posting jobs. It’s an ideal platform to show your workplace culture.
As a recruitment technique, your human resources team can be active on social media to show your company in the best light. They can also actively search for potential candidates and encourage them to apply for the open roles. Your company should have a strong presence on social media so that when jobs come up, interested candidates already have an idea of what it’s like to work with you.
Thousands of jobs are posted to free job platforms like, Indeed and Monster every single day. Therefore, it could be difficult for your ideal candidates to see your posting if these are the only platforms you use. Ask yourself, are free job boards still relevant in job recruiting today?. The answer is, absolutely. Read here to find out why.
However, sometimes a free job board alone won’t do, and your posting needs an extra push to get in front of the right people. This is where Fountain’s Boost comes in. With Boost, you can source more candidates, fast. It’s simple to use. Just let us know how many candidates you need, and we will post them to free job boards. Tell us your budget and we will list them to the most appropriate platforms.
Sign up today for a free trial of Fountain and see how boosting a job will work for your business.
A smart recruitment strategy is to set up an employee referral program. You can incentivize current employees so they will make recommendations of people who would be a good fit. You can design recruitment strategy templates for this referral program. If your employees are happy working for your company, they will have no issue with making recommendations. This is a good way to use your employees as brand ambassadors and provide them with rewards when someone has been hired.
When designing your employee recruitment strategy, ensure there’s a degree of flexibility offered to candidates. The growing contingent workforce shows that more people value flexibility, so they can enjoy an appropriate work/life balance.
Your strategy should include ways you can help employees not only enjoy their time at work, but also their time away. Provide extra perks like working from home, a collaborative open office environment or even company events, such as sports matches. You can also provide flexible hours, so employees won’t have to work the traditional nine to five.
The seven recruiting strategies above, when implemented in a plan, can only be effective if you have the right tools to support them. As job applicants and candidates are becoming savvier, they expect everything to work like clockwork, or they will vote with their feet and abandon their application. They may even go further and leave negative reviews on sites, like Glassdoor.
Why not include the modern hiring software into your recruitment strategy used by mom and pop shops and enterprises like Deliveroo and UberEats? They all trust Fountain to underpin their recruitment program not just for a better candidate experience, but also for a better hiring manager experience.
Get started today with a free trial (no credit card required) to see how Fountain can be integrated into your strategic recruiting mix.
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