Research by The ManpowerGroup found that in 2018, 45% of global businesses were unable to find the skills they required. The research also found that the global skills and talent shortage is at a 12-year high. Whether you own a restaurant, retail store or a franchise, companies just like yours are struggling to get the right candidates to fill positions. Competition is tough to identify and secure the right candidates. Therefore, you need to give yourself the best advantage by making continuous improvements to your recruitment process.
Improving the steps in your hiring process makes recruitment easier and helps to source the right candidates for your company. The use of smart devices and appliances are on the rise. Job applicants are comfortable with using smartphones, smart fridges and other forms of technology. Consequently, it is important to embrace new technology and implement smart hiring to avoid losing the best candidates to your competitors. Improving your recruitment process should be an aspect of your business development strategy, as it underpins one of your most vital business assets – your labor.
Fit for purpose employee recruitment involves identifying the most suitable hiring steps for your company. These steps must be constantly reviewed to determine how to make them better for you and the candidates.
Here are seven tips for improving your hiring steps for a more efficient recruitment process.
Take some time to think about the different types of roles and workers your company needs. The stages of recruitment will differ according to the type of worker you are hiring. For example, your hiring process steps may be different for hourly workers and people who perform gig economy jobs. Different roles will need to be filled by candidates with specific experience and qualifications. A single hiring process for all your roles will lead to confusion for you and the candidate.
Most companies state the differences in roles when creating job descriptions. However, they fail to follow-through during the entire recruitment process. The hiring process for most companies is made up of the following stages:
You should aim to define and personalize the hiring process for the different stages of recruitment listed above. Your application form should be tailored according to the level of the skills required.
Having separate hiring process steps for different roles is necessary but can also be time-consuming. This is especially the case if you operate a small business and take care of hiring needs yourself. Fountain removes the confusion of managing separate hiring steps for different candidates. Our workflow feature ensures every job that is posted is allocated its own workflow. This functionality makes handling different roles easy and simple.
The job description is the step in the recruitment process that will introduce your company to future employees. Although it could be tempting to add every detail of the role to the job description, this may be counter-productive as it could turn-off potential candidates.
Here are some tips for writing a job description that will engage and entice the right candidates to apply for your job opening:
According to Capital H Blog, candidates are becoming more demanding and have expectations that recruiters are highly responsive and provide customized information about the role and the company. We refer to this fast growing trend as the new service economy.
To improve your hiring process, you will need to shift from company-centred recruitment to a candidate-centric approach. Candidates rightly perceive the hiring process as an extension of your company. A smooth and seamless recruitment process that prioritizes communication will result in less candidates dropping out before they are eliminated or offered the job.
The following tips will help you increase the number of positive interactions between your company and candidates:
Read our e-book for five ways to improve the performance of your application process
Ensure that the careers page on your website is updated with the latest jobs. Your careers page should be user-friendly, informative and portray a real image of your company. Use employee stories, images, videos and describe the advantages of working with your company to encourage candidates to apply.
It is estimated that 77% of the U.S population owns a smartphone. You can improve your hiring process by keeping up with this trend and making your recruitment process mobile. As smartphones are already being used to search for jobs, it makes sense for your company to facilitate mobile job applications. Enabling mobile-based applications will allow candidates to respond to your job listing quicker.
Fountain provides a mobile-optimized application process for a great user experience. As the whole recruitment process is built for mobile devices, you can also manage the various hiring process steps through your mobile device. This convenience means that your hiring managers do not need an app, desktop or login to manage and coordinate their candidates.
Candidates feel entitled to be kept in the loop during the recruitment process. Social media platforms provide instant gratification and the Gen Z and millennial generations in particular, expect to work for a responsive company. It is important to keep the lines of communication open during the recruitment process. You should incorporate standard messages at different stages of the hiring pipeline. This communication could include confirming the receipt of an application. You should also dedicate resources to answering additional questions from candidates.
Given that most of your candidates have mobile phones, an easy and reliable method of communication is SMS. These messages are discreet and are a preferred way to communicate in comparison to phone calls, especially if the candidate is already employed. Fountain provides the functionality to keep in touch with your candidates using SMS messaging.
You can use SMS messaging to:
The more sources you utilize to fill your job vacancies, the higher the chances that you will get quality candidates within your specified timeframe.
Use the following sources to widen the net of qualified candidates:
Fountain has introduced Boost, which helps you to get more candidates in a shorter time frame. With Boost we recommend the best job boards and a budget to help you identify the right candidates.
Boost can improve your hiring process by:
1. Saving time as you can access more applicants with one click.
2. Increasing efficiency because you are able to view all of your applicants in one place.
3. Reducing the steps in the hiring process because we post your application to all job boards.
Analyzing all of the steps in your recruitment process is key to improving how you hire workers. The right analytics will enable you to identify what areas are working and the hiring stages that need to be improved. Using Fountain as your recruitment software provides you with insight about the hiring metrics that are important to your company.
Recruitment process analytics will help you to answer the following questions:
Fountain’s analytics feature gives you the answers to the above questions and much more, including:
Making improvements to your hiring process does not necessarily need to include big and expensive changes.
You can improve the general efficiency of the recruitment process in the following ways:
Improving your recruitment process is no longer just about a better experience for your hiring managers. Candidates are increasingly using the hiring process to make an assessment about whether they should proceed with the application.
Fountain is used by all different size businesses to improve their hiring process. Sign up today to find out how we can make recruitment easier and simpler for your team and your candidates.
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