A Trading Economics report has found that full-time employment in the U.S reached an all-time high of 129,913 thousand in December 2018. A high level of employment is good news for job seekers but can prove challenging for hiring companies because of the increased competition. Companies are finding it increasingly difficult to fill vacancies, as a survey found that almost one in five recent hires only applied for the work they currently do.
Whether you are looking for contract workers or employees you need to make the best use of the platforms that candidates rely on to search for job opportunities. According to the Pew Research Centre, 79% of job seekers used the internet to look for work in 2015.
There are many options available for your business when posting job opportunities online. Here are some of the best ways to find employees online.
Add a careers or hiring page to your website just in case suitable candidates visit your site. Include open job opportunities and provide a form to allow speculative applications, if a particular role is not advertised. This approach helps to fill your talent pipeline with candidates who are already interested in your company.
Your careers page should give potential candidates an insight into what it would be like to work for your company. Use storytelling to show off your company’s culture to connect with the candidates.
The following tips will help you to make the most out of the careers page on your website:
Review your careers page while taking into consideration the type of candidate you want to attract. Make sure that your careers page projects the right image of your company by providing the best user experience possible.
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Jobs available on niche job boards are specific to different industries. This increases the likelihood that you will get candidates that have the experience to work with your business. For example, if you are in the hospitality or restaurant business, using job boards specific to these industries could mean that more candidates have the necessary qualifications and experience. Therefore, your company will have more qualified candidates to choose from.
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Employees search for jobs on the platforms they use for social purposes. Given that 86% of American adults from the ages of 18 – 29 use social media, this is a useful tool for hiring workers. If you have used a social media platform to engage with followers to provide a better insight into your company, post job opportunities to let people know that you are hiring.
Sourcing candidates from social media has several advantages, including:
The Pew Research Centre reports that 68% of American adults use Facebook, which makes it the most popular social media platform. As more than half of the U.S population uses Facebook, it is a good idea to include this social media platform into your hiring strategy.
The following tips will help your available jobs gain the attention from the right candidates:
After you have created the perfect Facebook post to advertise your job opportunities, you can upgrade your normal post into a sponsored post. This means that you can direct your post to a more targeted audience of job candidates. You can narrow down your audience by using filters, like current workplace, location and education level.
Facebook allows you to post jobs directly to your business page .
If you are wondering how to post a job on Facebook, follow the steps below:
LinkedIn is distinct from other social media platforms as it focuses on professionals, such as business owners, employees and independent consultants. LinkedIn is used by recruiters to source candidates. Job seekers also make connections with different companies to secure their next role.
LinkedIn is one of the best ways to find employees online because:
LinkedIn is one of the best ways to find employees online because candidates actively use this platform to look for job opportunities.
Job search engines are also referred to as job aggregators and gather information related to jobs. Job aggregators search the internet and collate job listings from different places to make it easier and more convenient for job seekers. Career websites, job boards and other job search engines are used to collect jobs to be displayed on the job aggregator website. You can also post job opportunities straight to the job aggregator website. Indeed.com is an example of a job search engine.
Job search engines are one of the best places to find employees online because they are known for listing different types of jobs. For example, Indeed.com is recognized as a job search engine that lists jobs in different parts of the world and caters to different industries.
There may be times when you need to hire a contract worker instead of an employee. The shared economy, which is sometimes known as the on-demand or the gig economy are synonymous with certain types of businesses, including:
If your business depends on gig workers, you can either choose to build an expensive and resource intensive app to recruit your workers or you can use specialized hiring automation software.
Whether you need to recruit, one, ten or thousands of workers, Fountain has the functionality to meet your hiring needs. We have helped companies to process over 12.3 million applications and hire more than 1.6 million hourly workers.
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Freelance platforms are online marketplaces that help you to find independent contractors to help with one-off projects. You can utilize freelance platforms if your company has a lengthy time to hire but needs to complete a specific project. Popular freelance platforms include Upwork and Fiverr. You can also use these platforms if you have irregular or time-limited work that you do not need to hire an employee to do. You can be connected with the right independent contractors quickly to complete specific projects.
The best ways to find employees online include a mixture of different approaches. You will be able to reach different candidates by making use of the approaches above. Ideally, you should avoid just using one type of online platform to advertise your job positions because you may not know where the ideal candidate will come from. However, it is important to ensure that the platform you choose reflects your brand.
For example, a social media platform like Snapchat is associated with people aged 18 to 24 years old and would most likely be unsuitable if you are looking to fill a job position for a senior executive. However, if your company wants to attract millennials, you should utilize the social media platforms that are popular amongst this age group.
When you have identified the best online platforms to post your job positions, make it easy for candidates to apply by providing an efficient hiring process. Fountain has the functionality to help to impress your candidates with features, like automated messaging to make communication with your company seamless and convenient.
Sign up for a free trial of Fountain today to find out how we can help you to source and secure the candidates that your company deserves.
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